When it comes to marketing your business in 2015, pay-per-click advertising (PPC), otherwise known as cost-per-click (CPC) and search engine marketing (SEM) can be invaluable. While SEO and email marketing remain at the top of the digital marketing spectrum in terms of ROI, PPC is not far behind, and SEO can take awhile before you see an actual return on your investment. It can take a few months of optimizing (on site & off) to see a rise in your in the SERPs for your targeted keywords and overall search traffic.
As you can see in the infographic above; in the top five marketing channels, digital marketing accounts for 4 of the top 5 in terms of ROI. SEO accounts for 2 out of the 5 channels (content marketing is a large subset of SEO, and is a big part of all our SEO packages), and PPC is #4, followed by offline marketing at #5. PPC also has a very quick ROI compared to SEO and other forms of marketing, and I consider it to be the best option for businesses who want to have their web presence increased immediately.
Our Pay-Per-Click (PPC) Management
Pay-per-click campaigns do not have to be the same sort of long-term investment in your business as search engine optimization, and our packages reflect that. We offer professionally tailored PPC campaigns for companies of all sizes and in all industries. The cost is always going to be shifting, because as the name implies, Google (and other PPC services) charges per click, so your cost per month will depend on the industry you're in, the size of your business, what Google sets as the minimum cost-per-click for your targeted keywords, and many other variables. If you have tried to setup an AdWords campaign for you business before, only to see it fail, don't worry — all of our employees are certified by Google in AdWords and Analytics, so you can be sure we are following Google's Best Practices and delivering you the best PPC services in the industry.