As of 2015, in Washington State, small businesses (SMBs) represent a whopping 98.1% of all employers, and too many of them are still not taking digital marketing & search engine optimization seriously. Because of that 98%, an astonishingly high 56% of those businesses will spend less than 3% of their revenue on digital marketing, which is actually 7% less than our national average—and when it comes to most of their marketing strategies, it gets even worse. Most SMBs tend to focus on traditional and archaic advertising mediums that are slowly going the way of the Dodo bird, rather than going with more efficient and cost-effective means of digital marketing such as SEO and SEM/PPC.
Another astonishing fact when it comes to SMBs is the fact that even though nearly 60% of SMBs considered their website to be an integral part of their business, less than 30% of them used search engine optimization (SEO) in their marketing strategies, and only 12% of businesses used pay-per-click (PPC) campaigns. So even though their website is important to them and their business, because of low funding and poor digital marketing strategies, those SMBs surveyed only took in 11% of their revenue from their website, which is far, far, below what its potential is with the proper marketing strategy — SEO and PPC have two of the highest ROIs in marketing today, and still most SMBs are not using them!
We understand why so many SMBs have trouble with digital marketing; you just don’t have the time to learn about SEO, PPC, study their intricacies and implement them—you’re too busy running your own business, and we understand that.
With our services at Pando SEO we can help you get ahead of the rest of the competition. Just one quick email or simple phone call and you can become one of the few SMBs that use top industry professionals with the passion, education, skills, and marketing tools to bring your website to the next level and drive more customers to your business. Just be ready for the growth in your business!